The Holistic Values Project — Turning Corporate Values Into Infrastructure
Every company has values.
Most companies have no idea what to do with them.
They sit on a website. They go on a poster. They show up in onboarding slides. And then?
Nothing.
At Holistic, we believe values are only meaningful if they’re operationalized—if they shape how your people communicate, collaborate, lead, and decide.
That’s why we’re launching something new:
Here’s the big idea
Your values should function like infrastructure.
They should show up in your decisions, your communication habits, your data systems, your recognition programs, and your performance reviews.
They should have weight.
If your values don’t guide behavior or show up in tension moments, then what you have isn’t a value—it’s a marketing line.
The Holistic Values Project exists to fix that.
What We’re Doing
We’re helping organizations:
Audit whether employees know the values (spoiler: most don’t).
Measure whether the company is living them—by connecting values to real organizational data.
Teach values creatively and consistently through training, storytelling, rituals, and culture design.
Build systems where values are reinforced, not just remembered during all-hands or offsites.
Why This Matters
Because values aren’t just about who you want to be when everything is going well.
They’re about who you are when it’s messy.
When it’s ambiguous.
When the stakes are high.